About the Founder

Hi, I'm Hassan.

People often ask how Haus Urban started, expecting a story about fragrance. The truth is, it started with my relationship to my body.

For a long time, that relationship was complicated.

Like a lot of people, I spent years believing my body was something to critique, improve, negotiate with, or hide from. Some days were better than others. Some days, the kindest thing I could manage was something incredibly small.

I moisturized.

It sounds simple, but over time I realized that caring for your body doesn't have to begin with loving it. Sometimes care comes first.

That idea became the foundation for Haus Urban.

What began as a personal ritual slowly grew into a world of fragrance, body care, and storytelling. Every scent carries a memory, a place, a piece of culture, or an idea that shaped me. Every formula is an invitation to slow down, breathe, and reconnect with yourself—even if only for a few minutes.

Haus Urban has never been about chasing perfection. It's about creating moments of care.

Over the years, people have told me that our products helped them feel more like themselves. They reached for a body butter after chemotherapy. They found comfort after a breakup. They built new rituals after becoming parents. They discovered a fragrance that reminded them of home.

Those stories have become part of this haus, too.

When I say Haus Urban was my healing journey, I don't mean I built a brand after I healed.

I mean building it was part of the healing.

My hope is that, somewhere along the way, it can become part of yours.

Real people, real stories, real moisturized.

Come to our haus.