Introducing: Think Pink – A Fragrance Inspired by Galinda’s Charm and Depth

At Haus Urban, we love to tell stories through scent, and with our limited-edition capsule collection, Verdigris: Inspired by the Witches of Wicked, we’re capturing the essence of some of the most iconic characters in musical theater. Today, we’re diving into a fragrance that embodies the whimsical, glamorous, and surprisingly complex character of Galinda, also known as Glinda the Good Witch.

Meet Think Pink—a scent that invites you into Galinda’s world, full of charm, sweetness, and a touch of hidden depth. If you’ve ever wondered what it feels like to live inside her iconic bubble, this fragrance captures that experience, offering a mix of playful sweetness and subtle sophistication.

Let’s break down the magic of Think Pink and see what makes it the perfect tribute to the good witch we all love.

Top Notes: Strawberry, Black Currant, Raspberry

Think Pink opens with a burst of juicy, ripe fruit. The top notes of strawberry, black currant, and raspberry give the fragrance an immediate playful sweetness. This trio of berries offers a bright, effervescent introduction, evoking the joy and energy that Galinda brings to every scene she enters. These top notes capture that first impression of her—sparkling, cheerful, and always ready to steal the spotlight.

But, as with Galinda herself, there’s more than meets the eye here. The top notes are fun, but they’re just the beginning.

Heart Notes: Sugar, Freesia

As Think Pink settles, the heart of the fragrance reveals itself with sugar and freesia. The sugar brings an irresistible sweetness, but it’s balanced by freesia’s delicate floral notes, creating a light and airy feeling. This heart of the scent mirrors Galinda’s charm—the perfect balance of sweetness and grace, but with a certain elegance that’s always present, even when she’s at her most bubbly.

HB, our founder, puts it perfectly:

"We all have our delusions, but I've always secretly admired people who can live in their fantasy, 100% of the time, fully undeterred by reality. These are the folks who truly manifest their own destiny. For Think Pink, I really wanted to capture the essence of what it was like inside Galinda's bubble, literally and metaphorically."

With these heart notes, you get that feeling of floating, almost as if you’re inside Galinda’s iconic bubble, where everything is light, bright, and full of possibility. It’s sweet without being over the top—just the right amount of fun with a hint of sophistication.

Base Notes: Vanilla, Light Musk, Tonka, Powder

Finally, as the fragrance dries down, you’re left with a soft, comforting base of vanilla, light musk, tonka, and powder. These notes add warmth and depth to the scent, grounding all that sweetness in a more subtle and sensual finish. The vanilla and tonka give it a creamy, cozy quality, while the musk and powder keep it soft and elegant.

This base layer reflects the other side of Galinda—the part of her that is strategic, thoughtful, and always a step ahead, even when she’s twirling in pink. She may seem like she’s all fluff and fashion, but beneath it all, Galinda is clever, determined, and deeply optimistic.

As HB explains:

"There's a duality that Galinda embodies... at first blush she's all fashion and flounce, with very little substance. In reality, she's extremely cunning and an eternal optimist. Self-actualization is her north star, so I wanted to create something that would inspire you to greatness even if it feels a little silly."

And that’s the beauty of Think Pink. It’s a scent that reminds you that you can have fun, be lighthearted, and still be incredibly focused on your goals. It’s playful, but with purpose—just like Galinda herself.

A Fragrance for the Dreamers and Doers

Think Pink isn’t just about smelling sweet or feeling whimsical. It’s about embracing that part of yourself that isn’t afraid to dream big and live life fully, without letting reality dampen your shine. Galinda, with all her optimism and charm, shows us that you can be both light and strong, whimsical yet wise.

HB adds:

"So much of Think Pink is about that moment when you realize that living in your own bubble, your own reality, isn’t necessarily a bad thing. It’s about manifesting your own destiny, embracing who you are, and letting yourself be both playful and powerful at the same time."

So, if you’re looking for a fragrance that brings out your inner Galinda—bold, fun, but with hidden layers of sophistication—Think Pink is for you.

Limited Edition – Get Yours Before It’s Gone

Like Galinda herself, Think Pink is unforgettable, but it won’t be here forever. This limited-edition fragrance is part of our Verdigris: Inspired by the Witches of Wicked collection, and once it’s gone, it’s gone for good.

So, step into Galinda’s world—live a little brighter, dream a little bigger, and let Think Pink inspire you to be your best, most fabulous self.