🌸 In Bloom: A Love Letter to Spring, Written in Fragrance
Six florals. Two curated sets. One unforgettable season. In Bloom is Haus Urban’s most romantic limited-edition drop yet—and once it’s gone, it’s gone.
Spring doesn’t tiptoe in. She struts. She stretches out across the city like golden hour, soft and stunning. And here at Haus Urban, we wanted to honor her arrival in the only way we know how—through scent.
Introducing In Bloom, our limited-edition floral capsule collection featuring six iconic fragrances pulled from The Vault—the deepest corners of Haus Urban history. These aren’t your grandmother’s florals. They’re juicy. Creamy. Vibrant. Unexpected. And most importantly, back for a very limited time.
Divided into two curated trios—Petal and Stem—these scents were selected not only for their floral heart but for their unique ability to bloom on your body, not just in the bottle. Let’s meet the garden, shall we?
🌸 The Petal Trio
Feminine. Flirtatious. Soft with a little sparkle. These three are for the bunnies who float into a room like a breeze and leave petals in their wake.
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💗 Tokyo Rose | Coconut Cream + Rose
Top: Rose, Cherry Blossom
Heart: Fiji Apple, Jasmine
Base: Coconut Cream
Rose gets a K-beauty twist in this modern floral that’s as polished as it is playful. Bright cherry blossom and crisp apple meet lush jasmine and creamy coconut for a finish that’s airy, soft, and never expected.
Why it made the cut: Because rose deserves a remix—and this is a masterclass in reinvention.
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🩷 Wisteria Lane | Wisteria + Jasmine
Top: Melon, Peach, Coconut, Apple
Heart: Wisteria, Rose, Jasmine, Ylang Ylang
Base: Vanilla, Musk
A Haus original that hasn’t bloomed in years. This is springtime seduction: lush fruits, luxurious florals, and a warm, dreamy finish of vanilla and musk. Like brunch with someone you secretly want to kiss.
Why it made the cut: It was part of our very first launch—and it’s still one of our most requested Vault scents.
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⚡ Electric Fleur | Tuberose Blossom + Eucalyptus
Top: Coconut, Bergamot, Eucalyptus
Heart: Ylang-Ylang, Jasmine, Tuberose
Base: Orange Blossom, Musk
Fresh meets floral in this bold white bouquet. Creamy tuberose collides with zingy bergamot and cooling eucalyptus for a floral that hums with energy. It’s daring. Bright. Addictive.
Why it made the cut: Because not every flower plays nice—some shock the system, and we love her for it.
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🌿 The Stem Trio
Green, grounded, and effortlessly chic—these florals are soft power. The kind that lingers in memory and skin.
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🌙 Mahalo Moon | Tahitian Vanilla + Jasmine
Top: Coconut Cream, Pineapple
Heart: Ylang-Ylang, Jasmine, Moroccan Rose
Base: Tahitian Vanilla, Sandalwood, Musk
Tropical but not touristy. Jasmine and rose ride on coconut cream and pineapple for a scent that feels like spring on vacation. The vanilla and sandalwood drydown is pure poetry.
Why it made the cut: Because jasmine belongs on island time—and you deserve a scent that feels like a passport stamp.
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🌼 Good Summer | Plumeria + Palm
Top: Ylang Ylang
Heart: Palm, Jasmine, Bamboo
Base: Plumeria, Sandalwood, Geranium
A bright, sun-drenched floral with clean green notes from palm and bamboo. Plumeria steals the show here—lush and feminine—while sandalwood keeps it grounded. It smells like bare shoulders and a good playlist.
Why it made the cut: This is sunshine in scent form. And it blooms beautifully on warm skin.
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🖤 Savage Blonde | Black Amber Sage
Top: Parisian Lavender
Heart: Myrrh, Vanilla, Clary Sage
Base: Black Amber, Egyptian Musk, Tonka Bean
The darkest bloom in the garden. Soft lavender and clary sage meet a mysterious blend of myrrh, amber, and musk. It’s moody, mesmerizing, and made for the bunnies who wear leather with lace.
Why it made the cut: Because not all florals are pink. Some are black velvet.
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🌸🌿 Limited Edition. Unlimited Energy.
Once In Bloom is gone, these six fragrances go back into The Vault, and we don’t know when (or if) they’ll return.
So if you’ve ever wondered what spring would smell like if Haus Urban bottled it? This is your answer.
📦 Available in two sets:
— Petal (Tokyo Rose, Wisteria Lane, Electric Fleur)
— Stem (Mahalo Moon, Good Summer, Savage Blonde)
Are You In Bloom Yet?
Shop the full collection now and step into spring like you own it.
👉 [SHOP IN BLOOM ➝] https://hausurban.com/collections/in-bloom
